The Spa at Hotel Florence is a quiet escape tucked inside a charming, historic hotel in the heart of downtown Florence, SC. From the moment you walk in, you’re greeted with soft lighting, soothing scents, and a warm atmosphere that instantly sets the tone for relaxation. I was invited to capture content for the spa to help promote its services and show just how special the experience truly is. My goal was to capture photos that make people want to book their next self-care day the moment they see them.

During the shoot, I focused on highlighting everything from the details of the treatments to the friendly faces behind them. I wanted to show how every part of the spa experience feels intentional, from the peaceful setting to the personal touch of each service.

I enjoyed the ambiance of the business and was successful in capturing the photos that reflect what The Spa at Hotel Florence represents. The photos invite viewers to imagine themselves there, taking a break from the noise and letting themselves unwind even if just for a moment.